WELCOMING OUT presents itself at HSV home game

Football reaches and excites an incredible number of people – especially here in Hamburg.
That’s why we’re especially proud to have HSV on board as a highly visible member of our PATRONS alliance. The club’s strong commitment has been clear not only through our engaged collaboration so far, but most recently through an amazing opportunity to present our initiative live before a home match.

On October 8, ahead of HSV’s sold-out match against Kaiserslautern, WELCOMING OUT was featured as part of the stadium show – speaking to over 57,000 fans at Volksparkstadion. In addition, multiple WELCOMING OUT teams were on-site throughout the stadium, distributing buttons and information materials at various spots.

A follow-up debrief that same evening with our button teams and HSV brought a range of responses – but with a clearly positive overall tone. We’ll dive into a more detailed analysis and further planning next week, but one thing is already clear: this likely won’t be the last time we show up at Volksparkstadion.

We’re highly motivated to continue reaching fans – and to keep inspiring many of them to have their own WELCOMING OUT.